A black with brown underneath, made from five organic herbs. No peroxide, no ammonia, no PPD. It processes for about an hour, then keeps developing for two to three days — the tone you see on day three is the one that stays.
Natural black hair isn't a flat jet black. Take it outside and warm brown comes through, because dark hair absorbs most of the light hitting it but not all of it. Soft Black is built to behave the same way: darker than Dark Brown, but the opaque black a chemical dye gives you.
New to plant colour? — how it works, what the three days look like, and what to do if it doesn't land.
Not 99%, not 99.9% — every herb in the pouch is organic, and there is no base powder or carrier underneath them. Each shade is vacuum-sealed to slow oxidation before you open it, and shipped by air from our production facility in India so newer stock reaches you.
Instead of an opaque, uniform black, this blend lands on a deep shade with soft brown undertones — darker than Dark Brown, but still reading as hair rather than as dye. Because plant pigment layers over the colour you already have instead of replacing it, your own variation stays underneath. That is why it shifts in daylight.
Conventional dye lifts your own pigment out and puts synthetic pigment in its place. This one doesn't lift anything — plant pigment layers over the colour you already have, so the cuticle stays shut and there is no damage to repair afterwards. That's the whole trade: it asks for more time, and gives you a result you can repeat for years.
If it stalls at a purple cast, the hair most likely dried out too fast during the first day. If it holds a warm or reddish cast past day three, water pH, mineral content or product residue are the usual causes. Neither is permanent damage.
Customer and salon photos, in their own lighting — not shot by us and not retouched. Photos marked Salon were applied professionally, usually with a longer processing time than most people give it at home.
📸 @ecohairhanna
📸 @salonlux_lahit — Salon
📸 @luonnonkauniit
📸 @riikkamanelius
📸 @kampaamovuono — Salon
Results vary with starting colour, grey percentage, porosity and processing time.
Portion the powder by hair length:
Plant colour behaves differently on different hair, and we would rather hear about it than have you write it off. First-time customers who don't get the result they expected can have a different shade sent , or a full refund on the colour.
2/5/25
This item is amazing! High quality and it works exactly as described. Highly recommend!
1/26/25
Amazing quality! This product is worth every bit of the five stars. I’m very impressed!
1/25/24
So impressed with the quality and results! I will be purchasing more items from this brand.
3/7/24
Absolutely perfect! This product has everything I was looking for and more. So happy with my purchase!
2/16/25
This product is a game changer! Fantastic performance and easy to use. Highly recommend it!
7/11/24
Totally in love with this item! Great quality and it does exactly what it promises. Five stars!