Super powerful stain-fighting detergent. Zero harsh chemicals. What, like it’s hard? With 96% bio-based ingredients, Grove Co. Pure Power harnesses a potent blend of 6 unique enzymes, so you can take on tough stains and odors without breaking a sweat. Tackle plastic waste while you’re at it and team up with our Reusable Silicone Laundry Measuring Cup.

First time buyer? Check out our Pure Power Laundry Detergent + Dosing Cup Bundle, which includes our “buy once, use ” Reusable Silicone Laundry Measuring Cup. for mess- measuring, this handy little cup can be stored right in your detergent tray. Then when you’re out of detergent, you can recycle the paper carton and come right back here for a refill.

Highlights:

of harsh chemicals, synthetic dyes and optical brighteners.

Unique 6-in-1 enzyme blend targets and helps lift tough, days-old stains and stinky odors.

for tackling stubborn yellow sweat stains, BO, and intense grime.

Ultra-concentrated formula—use just 2 tablespoons (22mL) per load.

Pair with Grove Co. Reusable Silicone Laundry Measuring Cup for easy dosing without waste.

Crafted with 96% bio-based ingredients and natural origin fragrance.

Sea Salt & Indigo scent brings to mind cool sand, sea breeze, wildflowers, and driftwood.

Safe to use on colors and whites.

Works in all water temperatures.

Compatible with all machines, including high-efficiency.

Sea Salt & Indigo:

Inspired by the wild Northern California coastline -- smells like cold sand and the sea breeze weaving through dune grass, wildflowers and wave-tossed driftwood.