Peet's Major Dickason's Blend Dark Roast Coffee is the roast that put Peet's Coffee on the map. A loyal customer of our Berkeley store, retired army sergeant Key Dickason, brought the idea for our most beloved blend to Mr. Peet in 1969. Intrigued, our founder worked with the local gourmand and coffee aficionado to refine it. They sampled countless combinations before arriving at what is now our all-time seller. The result was so good, Alfred Peet decided naming it after his friend wasn't enough. Dickason's rich, complex blend also deserved a from sergeant to major. Major Dickason's combines origin coffees from the world's premier growing regions, each imparting its distinctive regional characteristics while still effortlessly rounding into a smooth, balanced cup. Over the years, it has become the coffee that epitomizes Peet's: flavorful, deeply roasted, and unsurpassingly satisfying. But for us, "Major D" is just like a relationship with an old friend. We'll remember it as the story of a customer's passion, an expert's palate, and a shared love of coffee.