First off, Naked = simple. Essentials = everything your dog needs, and nothin’ that they don’t. In this bag of dry dog food, your pet gets only the good stuff (AKA the essentials) like lotsa delicious USA farm-raised chicken and duck, with the added oomph of Omega 3 & 6 fatty acids and pre & probiotics! These healthy and tasty ingredients will help your dog live a vibrant and happy life. (pssst: Naked Essentials dry dog food comes in all sortsa delicious flavors. Let your dog try ‘em all!

This grain- dog food is void of all fillers like rice, corn and white potatoes. Why? Cause your friend deserves the very , obviously.

As a founding member of the Pet Sustainability Coalition, “I and love and you” is committed to minimizing our environmental impact across ingredient sourcing, manufacturing, transportation, packaging, and operations. Our partnership with TerraCycle® ensures of our packaging is recyclable, and short-dated or misprinted products are donated to rescues, shelters, and pet food pantries nationwide. We take our responsibility to people, the planet, and our furry +1s to heart – that's why "love" is in our name!