Our b.shaye collection by Rugged Beauty is the for nail polish lovers seeking mindful, non-toxic, vegan and cruelty-, clean beauty products. Our formula is 21, which means we are from 21 harsh chemicals found in many other nail polish brands.

All of our b.shaye nail polish shades are not only neutral enough to look great on everyone, they are long-lasting and fast-drying for a life-proof finish. Pair any b.shaye shade with our Exhale Breathable Top Coat and enjoy up to 7 to 10 days wear!

We take care to use earth friendly, sustainable packaging, too, and focus on limiting plastic and waste as much as possible with our products. We’re also proud to be a member of 1% For The Planet and women-owned!

Each b.shaye nail polish shade is from the following 21 harsh ingredients:

Animal derivatives

Toluene

Benzene

Xylene

Formaldehyde releaser

Formaldehyde resin

Phthalates

Cyclic Silicones

Camphor

Methyl ethyl ketone (MEK)

Glycol ethers of Series E

Hydroquinone (HQ)

4-Meethoxyphenol (MEHQ)

Triphenyl Phosphate (TPP)

Nonylphenol Ethoxylates

Tert-Butyl Hydroperoxide

Chromium Oxide Greens

Bismuth Oxychloride

Carcinogenic mutagenic reprotoxic (CMR) substances

Ethyl Tosylamide

Synthetic Fragrances